What is Nosto Developer?
Nosto is a personalization platform designed for e-commerce growth. With its Developer tools and integrations, businesses can create tailored product recommendations, optimize search, and automate upsell/cross-sell campaigns. The result? Customers find items faster, and businesses increase their revenue per customer.
How Nosto Helps in Resell & Upsell
Resell and upsell strategies become much more effective when powered by personalization. Nosto enables this through:
- Personalized Product Recommendations - Suggests items based on browsing history and past purchases. Example: Showing a smartwatch when a user buys a smartphone.
- Dynamic Upselling - Highlights premium or upgraded versions of the product being viewed.
- Smart Cross-Selling - Displays complementary items frequently bought together, like shoes + sports apparel.
- Automated Customer Segmentation - Re-engages buyers with reorder reminders or targeted offers based on buying cycles.
Making Product Discovery Simple & Quick
Nosto enhances the shopping journey by cutting down the time spent searching:
- Real-Time Search Optimization - Shows relevant product suggestions instantly.
- Behavior-Based Navigation - Adapts categories and listings to match customer interests.
- Context-Aware Recommendations - Helps customers make quick purchase decisions with "similar items" or "frequently bought together" options.
Why IT Agencies Should Integrate Nosto
For IT agencies delivering e-commerce solutions, Nosto integration provides:
- Revenue Growth - Higher order values through smarter upsell and cross-sell.
- Improved UX - Customers enjoy faster and easier shopping experiences.
- Actionable Insights - Analytics and performance tracking to optimize campaigns.
Supported Platforms & REST API
Nosto integrates seamlessly with leading e-commerce platforms, making personalization and upselling easy to implement. Out-of-the-box support includes:
- Shopify & Shopify Plus
- Magento / Adobe Commerce
- BigCommerce
- WooCommerce
- Salesforce Commerce Cloud
- PrestaShop
For custom-built systems or other platforms, Nosto also exposes a powerful REST API, allowing developers to connect personalization features to virtually any e-commerce setup.
Final Thoughts
Nosto Developer isn't just a personalization tool - it's a growth engine for modern e-commerce. By helping customers quickly find what they want while maximizing upsell and resell opportunities, it creates a win-win situation: shoppers save time, and businesses increase revenue. For IT agencies and online retailers, adopting Nosto can mean the difference between a good shopping experience and an exceptional one.
