Success
The Problem We Solved

A single-location aesthetics clinic in Singapore had zero digital advertising presence and depended entirely on walk-ins. We built their complete Meta Ads infrastructure from scratch and ran 168 campaigns over 6 years — generating 22,800+ qualified patient leads, enabling expansion to 3+ clinic locations with a full medical team.

22,800+ Leads
6 Yrs Partnership
Meta Ads Case Study | Facebook & Instagram Advertising

CLC Aesthetics Clinic

22,800+ Leads Generated | 168 Campaigns | 6 Years of Full-Service Meta Ads Management — From Zero to Market Leader in Singapore

Facebook Ads Expert Instagram Ads Expert Meta Certified Partner Google Certified Partner
Industry

Medical Aesthetics / Healthcare

Service Type

Meta Ads, Facebook Ads, Instagram Ads, Landing Pages, Conversion Optimization, A/B Testing, Video Ads, AI Advantage+ Ads

CLC Aesthetics Clinic Singapore
Leads Generated

22800+

Total leads generated in 6 years

Campaigns

168

Campaigns across Facebook & Instagram

Ad Sets

1028+

Ad sets created, A/B tested & optimized

Years

6 Years

Continuous management & optimization

About the Client

CLC Aesthetics Clinic is a premium medical aesthetics and skin care clinic in Singapore, offering a comprehensive range of non-invasive and minimally invasive treatments including body contouring, skin rejuvenation, anti-aging procedures, laser treatments, and advanced facial therapies.

When CLC Aesthetics partnered with NetFrux, they were a single-location clinic with a small team of practitioners and had zero paid advertising presence on any platform. No Facebook Ads, no Instagram Ads, no Meta Pixel, no landing pages — nothing. They relied entirely on walk-ins and word-of-mouth referrals in Singapore's ultra-competitive medical aesthetics market.

Over our 6-year ongoing partnership, we built their entire Meta advertising ecosystem from scratch — creating custom landing pages, setting up advanced conversion tracking, deploying full-funnel campaigns, and continuously optimizing through A/B testing. Today, CLC Aesthetics has expanded to multiple clinic locations across different cities with a large team of doctors and specialists.

Client Snapshot

  • Business: CLC Aesthetics Clinic
  • Type: Medical Aesthetics Clinic
  • Location: Singapore (Multiple Locations)
  • Niche: Aesthetic Treatments & Skin Care
  • Market: Singapore & Southeast Asia
  • Partnership: 6+ Years (Ongoing)
  • Total Leads: 22,800+

The Challenges

Singapore's medical aesthetics industry is one of the most competitive in Asia-Pacific, with hundreds of clinics, medspas, and hospital chains all fighting for the same affluent, digitally-savvy audience. Facebook and Instagram advertising for medical/healthcare services comes with extremely strict Meta ad policies — one wrong claim can get your ad account restricted or permanently banned.

Adding to the complexity, the client needed to promote over 20 different treatment categories, each requiring unique messaging, audience targeting, creative assets, and dedicated landing pages. The budget had to be intelligently distributed across awareness, consideration, and conversion campaigns — all while maintaining a profitable cost per lead.

Key Challenges

  • Zero Meta/Facebook/Instagram advertising history
  • No Meta Pixel, Conversions API, or tracking setup
  • No landing pages or conversion-optimized funnels
  • Strict Meta ad policies for medical/health services
  • Extremely competitive Singapore aesthetics market
  • 20+ treatment categories to promote simultaneously
  • Single location, small team, limited initial budget
  • No audience data, no lookalike pools, no retargeting lists
  • Singapore healthcare advertising compliance requirements
  • Need for multilingual creatives (English, Mandarin)

Our Strategy & Execution

As Meta and Google Certified Partners with 15+ years of paid advertising experience managing 50+ clients globally, we implemented a comprehensive full-funnel Meta advertising strategy spanning 6 years — covering everything from infrastructure setup to AI-powered campaign optimization.

01
Setup

Ads Infrastructure & Pixel Setup

Built Meta Business Suite, installed Facebook Pixel, configured Conversions API (CAPI), set up custom conversions, event tracking, product catalogs, and domain verification from scratch.

02
Landing Pages

Landing Pages & CRO

Designed and built high-converting landing pages for each treatment category. Implemented conversion rate optimization (CRO) with A/B tested headlines, CTAs, forms, and page layouts.

03
Full Funnel

Full-Funnel Campaigns

Built complete marketing funnels — top (Brand Awareness, Video Views, Reach), mid (Traffic, Engagement, Messages), and bottom (Lead Gen, Web Conversions, Catalog Sales).

04
AI Ads

AI Advantage+ & Automation

Deployed Meta's AI Advantage+ campaigns, automated rules, dynamic creative optimization (DCO), AI-extended audiences, and machine learning bid strategies for maximum ROAS.

Advanced Meta Ads Capabilities Deployed

We leveraged every advanced feature in the Meta Ads ecosystem to maximize lead generation and minimize cost per acquisition across 6 years of continuous management.

A/B Split Testing

Systematic A/B testing across ad creatives, audiences, placements, bidding strategies, landing pages, and copy variations. Tested 1,028+ ad set variations to find winning combinations.

Video Ads & Reels

Produced and optimized video ad campaigns for Facebook Feed, Instagram Reels, Stories, and in-stream placements. Treatment demos, testimonials, and brand storytelling videos.

AI Advantage+ Campaigns

Deployed Meta's AI Advantage+ Shopping, Advantage+ Audience, Advantage+ Placements, and Advantage+ Creative for automated optimization and AI-extended targeting beyond initial audiences.

Landing Page Creation

Designed and developed 20+ dedicated high-converting landing pages — one for each treatment vertical — with optimized forms, trust signals, before/after galleries, and clear CTAs.

Conversion Optimization

Continuous CRO through heatmap analysis, form optimization, page speed tuning, mobile-first design, and conversion event optimization (Lead, ViewContent, Schedule, CompleteRegistration).

Custom & Lookalike Audiences

Built layered audience strategies — website visitors, video viewers, lead form openers, page engagers, customer lists, and 1%-10% lookalikes for each treatment category.

Dynamic Retargeting

Implemented cross-platform retargeting funnels — retargeting website visitors, video viewers, lead form abandoners, and Instagram/Facebook engagers with sequenced messaging.

Messenger & WhatsApp Ads

Click-to-Messenger and Click-to-WhatsApp campaigns for instant consultation booking. Automated chatbot flows for lead qualification and appointment scheduling.

Pixel & Conversions API

Server-side Conversions API (CAPI) implementation alongside browser Pixel for accurate tracking post iOS 14.5. Custom conversion events, offline event uploads, and attribution modeling.

Full-Funnel Campaign Architecture

We built a complete marketing funnel spanning 15 different Meta campaign objectives across 168 campaigns — nurturing prospects from first impression to booked consultation.

TOP OF FUNNEL

Awareness

Brand Awareness campaigns, Reach campaigns, Video Views (treatment demos & clinic tours), Page Likes — building initial touchpoints with Singapore's target audience.

6 Brand Awareness 3 Reach 8 Video Views 2 Page Likes
MID FUNNEL

Consideration

Traffic campaigns to landing pages, Post Engagement to build social proof, Messages campaigns for direct consultation inquiries, Event Responses for open house events.

16 Traffic 38 Engagement 1 Messages 2 Events
BOTTOM OF FUNNEL

Conversion

Web Conversion campaigns driving appointment bookings, Lead Generation forms, Catalog Sales for skincare products, Outcome Leads with Advantage+ optimization.

54 Conversions 14 Lead Gen 1 Catalog 3 Outcome Leads
Leads Generated (6 Years)
Campaign Types Distribution

6-Year Growth Timeline

From zero Meta ads presence to 22,800+ leads — here's how we scaled CLC Aesthetics Clinic into a multi-location market leader.

Year 1-2 (2020-2021)

Foundation

Pixel setup, landing page creation, first conversion & lead gen campaigns. Built audience pools from scratch. ~3,200 leads generated. Single location, small team.

Year 3-4 (2022-2023)

Scaling

Full-funnel strategy deployed. Video ads, A/B testing at scale, dynamic retargeting. ~8,400 leads generated. Team expansion, second location opened.

Year 5-6 (2024-2026)

Domination

AI Advantage+ campaigns, Conversions API, WhatsApp ads. ~11,200 leads generated. Multi-location expansion. Large medical team. Market leader.

Business Transformation

Our continuous Meta advertising management directly fueled CLC Aesthetics Clinic's transformation from a single-location clinic with a small team to a multi-location practice with a large team of doctors, specialists, and support staff serving patients across different cities in Singapore.

The 22,800+ leads generated over 6 years created a consistent, predictable pipeline of new patient consultations that kept every clinic location's appointment book full. With an average lead-to-patient conversion rate of 15-22% and a patient lifetime value of S$6,000-12,000, the Meta Ads campaigns became the single most important growth engine for the business.

Our landing page creation and conversion rate optimization ensured that every click was maximized — with optimized forms, trust signals, social proof, and mobile-first design achieving conversion rates 3-4x above industry average. Continuous A/B testing of ad creatives, headlines, audiences, and placements drove down cost per lead by 62% from Year 1 to Year 6.

1 → 3+

Clinic Locations

22,800+

Total Leads

62%

CPL Reduction

3-4x

Above Avg. CVR

20+

Landing Pages Built

6 Years

Ongoing Partnership

The Results

6 years of results-oriented Meta Ads management by our certified Facebook and Instagram advertising experts transformed a small clinic into Singapore's leading multi-location aesthetics practice.

Value Added

S$18M+

Estimated Revenue Generated (SGD) over 6 Years

Leads

22800+

Leads generated across Facebook & Instagram

Campaigns

168

Campaigns across 15 objectives

Locations

3+

Clinic locations (expanded from 1)

Business Impact

The 6-year Meta Ads partnership delivered transformative, measurable business growth. Starting from zero digital advertising presence, we generated 22,800+ qualified leads through 168 strategically crafted campaigns with 1,028+ A/B tested ad sets across Facebook and Instagram.

Our advanced landing page design, conversion rate optimization, video ad production, AI Advantage+ deployment, and dynamic retargeting funnels created a digital marketing engine that consistently delivers new patient consultations at scale. The campaigns covered 15 different Meta objectives — from brand awareness to direct lead generation — ensuring CLC Aesthetics dominates every stage of the patient journey.

Based on average treatment values of S$500-1,500 per visit, with repeat patient rates of 55-65% and an average patient lifetime value of S$6,000-12,000, the estimated S$18M+ SGD in lifetime revenue generated over 6 years represents the cumulative impact of leads converted into long-term, high-value patients across all clinic locations.

Key Business Outcomes

  • 22,800+ total leads generated in 6 years
  • 168 campaigns managed continuously
  • 1,028+ ad sets A/B tested & optimized
  • 20+ custom landing pages created
  • 62% reduction in cost per lead (Year 1 to Year 6)
  • Expanded from 1 to 3+ clinic locations
  • Scaled from small team to large medical team
  • S$18M+ estimated revenue generated (SGD)

Why NetFrux for Meta Ads Management?

We are Meta Certified Partners and Google Certified Partners with 15+ years of experience delivering results-oriented paid advertising campaigns for 50+ clients across the globe.

Certified Expertise

Meta Certified Marketing Science Professional, Google Ads Certified, Facebook Blueprint Certified. Our team holds active certifications across all major advertising platforms.

Global Reach

Serving clients across India, Singapore, United States, Canada, UAE, Australia, Europe, China, and Germany with localized, culturally-relevant advertising strategies.

Results-Oriented

Every campaign is built around measurable KPIs — cost per lead, ROAS, conversion rate, and revenue impact. We don't just run ads; we drive business growth.

Trusted by Clients in:
India Singapore United States Canada UAE Australia Europe China Germany

Ready to Scale Your Business with Meta Ads?

Whether you need Facebook Ads, Instagram Ads, landing page creation, conversion optimization, video ads, or a complete Meta advertising strategy — our certified experts deliver results. 15+ years experience | 50+ clients | Meta & Google Certified Partners.

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