Fasten your seatbelts guys, because we are about to look at the world of internet links. This is a place where computer programs called algorithms roam just like magical animals in stories do! Thinking about if a link from a shady site can improve yours?
It’s like asking if wearing mismatched socks will make you the best-liked kid in your neighborhood.
The answer is probably no. Each link on your website serves as an invitation to the elegant party. However, it will not add much value and you risk having people doubt your judgment if you invite your neighbor’s cat to a poker night.
It’s time to talk about the mysterious non-followed link. In the context of SEO, it functions as a covert handshake that lets search engine bots know that you and they are connected.
In the broad world of the internet, it might not make much of an effect, but it is still acknowledged.
The link game changes like a rules-changing dance party as search engines fiddle with their algorithms. Your chances of becoming the life of the party in terms of SEO are enhanced by your varied and excellent link profile.
Don’t stress about having no-follow links on your site because they won’t harm your rankings at all.
Now that you’re aware of the long-standing controversy around “nofollow” tags for outbound links, you may be afraid of what will happen if Google’s Web Spam team finds out. Allow me to provide you some common sense advice and steer you through the realm of SEO knowledge on this dilemma.
The Google Web Spam team’s spokesman, Matt Cutts, makes a good argument. You may run afoul of the webspam warriors if you repeatedly bombard the internet with links referring to your own website.
It is not what anyone wants. They are the equivalent of the world’s guardians of SEO, and things might get sticky if they start deciding to intervene.
Hold on, however! Does this suggest that you should overuse no-follow tags and create a link-free wasteland on your website? Not at all. Links are the internet’s equivalent of money.
They are endorsements, digital fist bumps that proclaim, “Hey, this content is awesome!” Therefore, if your article is excellent—which I’m sure it is—those links are a richly deserved acceptance.
The problem is, though, that a strict no-follow policy might make you appear to be the digital equivalent of the Grinch.
You could be asking other webmasters why you’re withholding your votes so much. And you know what? In retaliation, they can unfollow connections to your website, which might damage your reputation online.
Good news! Google has decided to get rid of the limit of showing only 100 links in its search results. (As of 2024)
In the previous era, Google used to be somewhat manipulative when it came to content, as I recall. Googlebot would casually turn a blind eye if your page boasted over 100 links.
But hang on, because as the story of the digital age developed, SEO guru Matt Cutts brought in a new era.
Matt revealed everything. With luscious material, rich media, and an abundance of links, the web became even more expansive. Google, therefore, waved aside the 100-link constraint as though it were a superhero removing an out-of-date crape. Nowadays, quality is more important than quantity.
Links are the delicious side dishes that accompany your page’s tempting informational buffet. Reliability and relevance should be maintained, as suggested by Matt, the voice of reason. I mean, who like desserts that taste like spam?
There’s still more, though! One piece of advice Matt offers is this: if your page has a hundred links, it better be a Shakespearean masterwork of long-form material. The sort of material that leaves consumers saying, “Wow, this is the content I’ve been waiting for my whole online existence,” is what we’re talking about.
And here’s the cautionary story: If your links look like a spam carnival, Google will not be happy. Your SEO ambitions can be dashed by manual activity, which might fall like a virtual rainstorm.
And speaking of which, PageRank is equivalent to a digital VIP pass. Each link receives less PageRank love the more links you provide. Think of it as a party where too many guests dilute the VIP experience.
In the world of link building, the quantity of links in your article is merely a side note. The three things that truly shine are excellent content, a seamless user experience, and a dash of SEO magic.
If you’re not careful, outbound links can result in additional damage.
Do you know that having many links in a blog post can be not good? This can make the post look messy and too much for people who read it. So, when you add links, make sure they’re good and helpful for the person reading.
Ask yourself if the link brings something important to your post, or have you already linked that source before? And, if you can use other pages from your own website to link instead, that’s a good option.
Remember this – when you connect to another site, it’s like telling your readers that they are good. So, if you connect to a questionable or bad site, it can damage your reputation. Remember, go back and look at your old links every now and then.
It happened to me before when I shared a link which led to an odd site that used to be reliable like Wikipedia. It was bad luck, but don’t be upset.
It won’t change your search engine position because Google is aware of these matters. But, it might let down those who tap on the link and hope for something real.
In fact, if a page doesn’t have any links going to it but the content is really good and fits with the overall theme of the website well. Then, that page can still rank high.